I wanted to bring to your attention some significant changes announced by the FCC that will impact lead generation in the real estate industry starting from 20241. Here’s a summary of the key points:

1. The FCC ruling will directly impact the core business model of major real estate platforms and those who rely on their leads1.

2. New real estate leads will become exponentially more expensive, and the volume of new leads will be drastically reduced when enforcement begins this summer1.

3. There will be a crackdown on lead sharing. Selling consumer information to multiple sources will be prohibited, which means fewer leads and a higher cost per lead1.

4. Organizations who purchase leads will have to get explicit, individual consent from each consumer before contacting them1.

5. Consent will only apply to services aligned with the interest a consumer originally expressed. Consumers will have to select a specific realtor to represent them, by name1.

These changes will likely cause a shift in the industry, moving away from mass portal lead generation and returning to its relationship-driven roots1. This could be good news for teams and agents who have maintained relationship selling at their core1.

To prepare for these changes, it’s important to audit, grade, and repair your database1. Remember, if it’s in your database, it should be your listing1.

Please take the time to familiarize yourself with these changes and adjust your strategies accordingly and to 1read the article with more details, click here. 

If you feel like this may impact your real estate business, it may be worth getting your business back to the core basics.  The Petersen Partners team is a Ninja Selling trained team with a core focus on developing business without relying on lead gen companies to purchase expensive and hard to convert leads.  Schedule a call to learn what we are doing to be the TOP Berkshire Hathaway Team in Georgia or join our new Team Synergy group,  a group focused solely on supporting team leaders in the development of their real estate business and business needs.

Best Regards, 

Dan Petersen
Petersen Partners | Berkshire Hathaway HomeSerivces
www.petersenpartners.com